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Marketing Management
Do you wish it were easy to get answers to the following questions?
- Who are my most valuable clients?
- Why am I losing market share?
- Where should I open the next branch?
- How can I build volume in specific products?
- What is the best strategy for attracting non-customers?
A Marketing Customer Information File (MCIF) makes it easy to get answers to these questions by providing an information warehouse where householded customer data is stored and can be readily accessed.
An effective MCIF allows non-technical staff to easily access and utilize customer information to create targeted marketing campaigns, determine customer profitability, and more. With an MCIF, marketers can do all of this as well as:
- Strategic planning
- Profit-optimizing pricing
- Key customer retention
- Channel investment decisions
- Targeted cross-selling
- Measure campaign effectiveness
PCi's Market Wiz is a cost-effective MCIF Solution that is easy to use and requires zero IT involvement. The solution gives you the ability to generate and measure highly targeted marketing campaigns and its user-friendly interface makes powerful queries and reports available to users of all skill levels. |
Market Wiz helps me make the best marketing decisions for my institution. Accurate and accessible data drives good marketing. With Market Wiz, I can easily get the data I need—when I need it. I’m confident that my programs are reaching the right people, with the right message.
Patricia Pollard
Marketing Manager
Salem Five
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